Marketing Toolkit

Your AI marketing strategist. Get data-driven content plans, brand voice guidelines, and performance tracking — plain files you run in any AI coding agent.

What you need

• An AI coding agent — Claude Code, Cursor, Codex, your pick
• 20 minutes — for the onboarding interview
• A business — any size, any industry

Getting started

1. Pick an AI coding agent. The toolkit is plain markdown, Python, and CSV — any agentic coding tool can drive it. Popular picks: Claude Code, Cursor, or Codex CLI. It ships pre-wired for Claude Code (bundled slash commands and skills), so that's the smoothest start — but the marketing brain is just files any agent can read.

2. Install your agent. If you're going with Claude Code (the pre-wired path), download the desktop app from claude.ai/download (macOS or Windows) or install the CLI with npm install -g @anthropic-ai/claude-code. Otherwise just open the folder in Cursor, Codex, or your tool of choice and skip ahead.

3. Clone the toolkit and open it in your agent:

git clone https://github.com/1610-advisory/mktkit.git
cd mktkit
claude   # or: cursor . / codex / open in your tool

Or just open the mktkit folder in your agent's desktop app.

4. Onboard your business. Just say:

new client my-business

This starts a guided interview (~20 minutes) that builds your complete marketing profile: brand voice, customer personas, goals, and competitive positioning. You'll leave with your first monthly and weekly content plans.

How it works

The Marketing Toolkit is conversational. You don't memorize commands or follow a specific workflow. Just talk to it like a colleague:

• "What should we post this week?"
• "How are we doing on Instagram?"
• "I just got back from a shoot, footage is on the drive"
• "The kitchen project is done — we need a reveal post"

The agent recognizes what you need, reads the right files, runs the right workflow, and suggests the next step.

What you get after setup

• Brand voice guidelines — extracted from your actual writing, not generic templates
• Customer personas — built on the StoryBrand framework with your real customers
• Monthly content strategy — themes, content mix, and experiments tied to your 90-day goals
• Weekly content plans — 5-7 pieces with hooks, scripts, shot lists, and captions
• Bi-weekly execution plans — 10-14 pieces with fresh performance data pulls and platform research
• Performance tracking — log content and metrics; the system learns what works for you
• Operational memory — decisions, preferences, and context persist across sessions

Your weekly rhythm

| Day | What to do | Time | |---|---|---| | Monday | Log last week's metrics, generate weekly plan | 30-45 min | | Tue-Thu | Log content as you publish | 5 min/piece | | Friday | Quick metrics check | 10 min |

Optional integrations

The Marketing Toolkit works fully with local files. These integrations enhance the workflow but are never required.

• Typefully — push draft posts to X and LinkedIn directly from your content plans
• Google Drive / Sheets — collaborative tracking dashboards and shared deliverables
• GA4 / Search Console — pull website analytics directly into briefs: traffic, top pages, SEO opportunities
• HubSpot CRM — pipeline tracking, lead attribution, and a live leads dashboard

What you can say

Talk naturally or use slash commands — both work.

| Natural language | Slash command | What happens | |---|---|---| | "new client acme-corp" | /new-client | Guided onboarding interview | | "what should we post this week?" | /generate-week | Weekly plan with hooks and scripts | | "monthly plan" | /generate-month | Monthly strategy with 4-week breakdown | | "biweekly plan" | /generate-biweekly | Two-week plan with 10-14 pieces | | "how are we doing?" | /overview | Performance analysis + insights | | "I just got back from a shoot" | /organize-shoot | Organize footage, then review for content ideas | | "brief me on [client]" | — | Client summary + Q&A | | "log content" | — | Quick data entry for tracking |

Built-in marketing knowledge

Beyond the core capabilities, the Marketing Toolkit includes specialized marketing references it pulls from when relevant. Just describe what you need.

• Email sequences — drip campaigns, lifecycle automation, and sequence design
• Content strategy — topic clusters, buyer journey mapping, searchable vs. shareable planning
• Marketing psychology — 70+ psychological frameworks for hooks, CTAs, messaging, and pricing
• SEO audit — 7-dimension audit covering crawlability, Core Web Vitals, on-page, and content quality
• Analytics tracking — UTM frameworks, GA4 events, GTM patterns, and conversion tracking setup

Recommended: Humanizer

The Marketing Toolkit directs strategy — but when you need your agent to write or polish copy, pair it with Humanizer. It strips 24 common AI writing patterns (significance inflation, em dash overuse, filler hedging, etc.) so your captions and scripts sound like a person wrote them.

mkdir -p ~/.claude/skills
git clone https://github.com/blader/humanizer.git ~/.claude/skills/humanizer

(Install path shown is the Claude Code skills folder — adapt it for your agent.) Once installed, just ask your agent to "humanize" any output. Works great with weekly plan captions and video scripts.

Credits

The marketing references (email-sequence, content-strategy, marketing-psychology, seo-audit, analytics-tracking) are adapted from marketingskills by Corey Haines. Licensed under MIT.

Open source on GitHub: 1610-advisory/mktkit

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